The Facebook photo hack

The new Facebook profile design just screams “Hack me!” And many already have. I wanted to do it and so I tried to look up instructions. If you’re not a Photoshop wiz, try these… but they didn’t work for me. So I poked around Photoshop and figured out how to do it myself. Now, I offer my genius to you (try these steps if you’re a little more Photoshop-savvy):

  1. Take a screen shot of your profile page.
  2. Upload the screenshot to Photoshop.
  3. Using the selection tool, select your profile picture and the five pictures across the page.
  4. Select Inverse > Delete. This will white out everything except for the photos.
  5. Deselect.
  6. Using the Magic Wand selection tool (not sure the technical term for this thing), select all the white space.
  7. Copy all white space. Paste. Now you have a layer of all your white space.
  8. Trash the background layer.
  9. Import the photo you want to use and layer it behind the white space layer (if you want your beautiful mug in the profile picture space, pick a photo that has you on the far left side). This should allow you to place the photo how you want it to appear on your Facebook page.
  10. Merge the two layers.
  11. Carefully crop out all the new photos. I saved them thusly: My profile picture was 01.jpg, then across the page, 02.jpg, 03.jpg and so on.
  12. Upload your profile picture. Pretty!
  13. Then, upload the photos for across the page.
  14. Tag yourself in each of these photos from right to left. This way, the newest tag of yourself will show up on the left side of the page.
  15. You’re done!
Facebook Photo Hack

My current Facebook page

 Check out some more Facebook photo hacks here.

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Obvious marketing ploy centers on customer

European airline Spanair recently surprised an entire flight of customers (about 190 people) with personalized Christmas gifts. The video (supplied by Gizmodo) shows the passengers looking bored and tired on a Christmas Eve flight. Then, as they arrive at baggage claim, they get a little unexpected luggage:

The video is an obvious marketing ploy; but it’s a genius one too. I don’t even care that it is so obvious, because it’s so heartfelt. The company reached out to its customers and went the extra mile. Despite the strategically placed cameras, I see the company providing that extra something that is so lacking today, especially in the airline industry. It’s also nice to see an airline so focused on building relationships through great service rather than cheap tickets (though cheap tickets are nice too… anyone know where I can get both?).

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In 2011, it’s not enough to just be in social networking

In an article posted today at Ragan Communications, Buckle up PR pros, Ari B. Adler focuses on the increased need for social networking in the PR and marketing world. He says that in 2011, companies will need to focus more on how to best use social networking sites to rake in cash; that their mere presence no longer impresses anyone.

I would say this has been the case for months now. But one point in the article has me shaking my head: “…with more marketers engaging on the Web, the concepts of simply monitoring social media versus becoming an expert user will blur even further into one necessary practice.” I still think the corporate world needs social media experts–those who have experience in writing, web publishing, and customer service–in order to swim through it all. The trends are coming in too fast. Monitoring blogs and social media sites is still a full-time job, one that requires a more customer-service oriented approach, rather than a focus on the big bucks (but it doesn’t hurt to keep the big bucks in mind).

Facebook Places

I think the article forgets one major trend: the concept of “checking in” at places to share with friends your day-to-day visits to restaurants, stores and other gathering spaces. I recently attended the Harry Potter 7 midnight show at Alamo Drafthouse. When I got there, a graphic flashed on the screen: Use your mobile device to check in and get a free pint glass!

I rushed to get my iPhone out and check in using Facebook Places. I showed my server that I had checked in a bam! my free glass. It was a genius marketing ploy: Once I checked in, all my friends (who unfortunately were missing that awesome movie) saw that I was at Alamo Drafthouse and were suddenly wishing they were there with me. Alamo Drafthouse got exposure beyond measure. The customer got two benefits: A chance to gloat at their fun time, and a new glass.

Of course, there are lots of other trends that we can’t even fathom yet. I can’t wait to find out what those will be.

P.S. If you’re not familiar with Ragan Communications, you should be. It’s my bible for communications know-how.

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The best and the best of 2010

At the end of 2009, I posted a note on Facebook detailing my year. It was called “The best and worst of 2009″ because that year was a real low for me, but as it concluded I certainly saw my life only going forward and getting much, much better. Now, looking back at 2010, it was exactly as I expected. 

The year started with many challenges at work as we faced our busiest time of year. There were many projects to juggle and I did not expect the whirlwind that came. I learned a lot about planning ahead and coordinating multiple timelines and teams of people to get things done. The mistakes I made were good for me, and now I definitely have the confidence and experience to do my job better. We already have plans for 2011 to include a lot of changes in the office and I can’t wait to see how that turns out. 

As 2010 progessed I became increasingly involved in serving my immediate community through volunteer activities. After attending the Texas Rally for Life in January, I looked for practical ways to help out in the pro-life movement and briefly did some pro bono work for the Austin Coalition for Life. It was the start of a calling to be more of service in several areas; in the fall, I was asked to join the Catholic 20-Somethings leadership team as Service Chair. I coordinated volunteer events for the Micah 6 food pantry and Mary House. All these things were a wake up call for me; I had often focused on my own spiritual life and failed to look outward in finding ways to serve God. I truly believe the opportunity to serve as Service Chair was God’s calling for me to be a servant. 

The summer was filled with many more outdoor activities than what I’m used to; I think living in Minnesota for almost three years forced me to better appreciate a beautiful day (especially in the warm Texas weather). I climbed Enchanted Rock twice, enjoyed the 20-Somethings crawfish boil, spent time in Zilker Park, and lounged by pools to get some much-needed sunshine. I am now very addicted to the sun. 

Climbing Enchanted Rock was not easy. I think the second time, when I was with a few more athletic friends, was when I realized I need to make a lifestyle change when it came to my health. I admit, my brother’s upcoming wedding, in which I would be wearing a strapless bridesmaid dress, was a motivation as well. So in August, I began a faith-oriented approach to losing weight and ultimately lost 15 pounds. (Recently, over the holidays, I’ve gained a few pounds back. However a friend told me last night that weight loss is never a straight line, and so I plan to re-energize myself in the new year.) Many thanks to Take Back your Temple, which was a true inspiration and motivation for me. 

The rest of the year was such a whirlwind, I feel I must conclude with bullet points. 

  • The annual 20-Somethings retreat, All of the Above, was an experience in leadership; as emcee of the event I was kept on my toes the entire time, but got so much positive energy out of being the one people could look to if they needed help. 
  • My best friend Jesse came to visit from Milwaukee. He and I enjoyed the Austin scene (in particular, we attended Batfest and enjoyed a few beers at Kung Fu Saloon, one of my recent favorite places on Sixth Street).
  • Texas football started well enough, but I experienced a first. I went to a Longhorn game and the result was a loss. It was all downhill from there. However I have learned how to root for other Texas teams in the face of out-of-state adversity (except for Texas Tech, boo).
  • The wedding was amazing. My brother married a gorgeous (inside and out) woman who is a fantastic addition to our family. It was the first wedding for my immediate family and I can’t wait for more to come.

    Lavergne wedding

  • I met my current boyfriend when I went out dancing with friends after the wedding. He is a true comfort in my aboslutely crazy life.
  • I helped plan and host the annual 20-Somethings Christmas party at my parents’ house. While I spent most of the night directing people to the bathroom, everyone had a blast and I loved hearing all the positive feedback.

I could not have asked for anything better. As the year winds down, I am a little overwhelmed with the activities I’ve taken on. As my friend Ryan says, “Who put all this stuff on my calendar?” But, I look back at 2010 and I think it was the year I grew up. And as an adult, it’s this lifestyle–this constant movement and change and difference-making–that keep me happy. I would ask that 2011 be better, but I’m not sure that it’s possible.

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I resolve:

Over the past few days, I’ve been thinking about my New Year’s resolutions (which I’m sure many people have). I started by trying to figure out why we so often fail at them. I think I nailed it down: We often describe our resolutions in a passive tone rather than in an active, self-encouraging way.

Person#1: What’s your New Year’s resolution?
Person #2: My resolution is to be more awesome.

Think about the word “resolution.” What’s the verb here? What’s the active term we should be using? It’s “resolve.” Here’s how the conversation should go:

Person #1: What do you resolve to do this year?
Person #2: I resolve to be more super awesome.

This makes it more real for me. I am going to be ultra-awesome. So here’s what I resolve to do in 2011.

  1. For once, I will not resolve to lose weight, as I’ve already done that. I resolve to lose more weight. Back in the fall I lost about 10 pounds, then hit a major plateau. I will keep it going.
  2. I resolve to cook more for myself and eat out less. I’ve already started this too. If you don’t know, I hate grocery shopping. Hate it. And I did it today. It sucked, but I did it. Hopefully there are many home-cooked meals to follow, and minimal green fuzzies.
  3. I resolve to write more. (See? See how I’m doing it already? Score.)

So there you have it. Pretty cliche resolutions but they are true to my current downfalls and needs for self-improvement. Let’s hope, since I’m a words person, that the new way of approaching the verbiage will help me out.

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When websites go down

It may be embarassing, but you can control the message. I don’t expect a ton of people noticed, but my website was recently down for about a week while I switched hosting services. Not only was it annoying for me (because I had so many ideas and plans for my new format), but it was embarassing that I didn’t time it better. On a couple of occasions I wanted to show my website to my colleagues, mostly because I had so many ideas for it and wanted their feedback.

In one particular instance, I had to e-mail a colleague and explain why my website was down. Instead of letting him discover it himself and have to ask me why (or worse, assume I was simply lazing about and not maintaining my site), I simply took charge and controlled the message. I told the truth; I was switching hosts in order to make my site bigger and better, and due to circumstances beyond my control, my site was down for a few days. As soon as it came back up, though, I e-mailed him right back and let him know.

The key to this exchange is transparency. Knowing that even if your gaffe is a little embarassing, by being proactive, you can control the message and avoid assumptions and rumor.

This is the point of a recent Ragan Communications article by Matt Wilson. While it mostly focuses on website security, the main idea remains the same.

It doesn’t matter whether hackers attacked the site, as they did with Gawker.com and its affiliated sites, or your site simply wasn’t able to handle booming growth, much like Tumblr.com, which was down for nearly 24 hours this month. You have to respond quickly….

Just know that it happens to the best of us, and by being proactive, you can gain the trust and admiration of your customers and peers.

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Why we’re addicted to Facebook

“Mycasting.”

It’s a new term for me, though the concept is something I’m very used to by now. Marian Salzman lists it on her 11 trends for 2011:

Public mycasting system. In the emerging world of mycasting (individually curated interactive content), each individual expresses his or her worldview through what they write, the images they upload, the “share this” links they create, the tweets they retweet.

While I find the rest of the article vague, this one (and the boot camp point) stuck out to me as a legitimate trend. The idea is not that earth-shattering; people like to share what they enjoy. It’s still coffee-shop small talk, but this online channel offers us a whole new dimension, and many more people with which to share.

It’s why we’re addicted to Facebook. Facebook, more than any other social networking site, has quickly adapted to the mycasting concept, especially with photo- and link-sharing. And I am a persistent mycaster. Because of this, Facebook will be a part of our lives for many years to come. It won’t fade out like MySpace or Friendster. Instead, it continues to add features which allow us to share our passions.

In case you’re curious, I’m 77% addicted.

How Addicted to Facebook Are You?

Created by Oatmeal

See you there.

As for the boot camp trend, I may have to make that a 2011 resolution. I used to consider the boot camp idea to be a nightmare. Maybe now, not so much.

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Why blogging is challenging, and why I’m trying again

I’m not alone, right?

Confession: I’ve started four or five blogs, usually with excitement and anticipation for the awe-inspiring ideas I’ll provide or commentary I’ll push out. But now, as I Google myself and come across a few of my old start-ups, I scoff at the elementary content and move on.

When I was at the University of Texas studying multimedia journalism, the main topic of conversation was blogs. There was only slight mention of micro-blogging (Twitter), vlogging (YouTube), search engine optimization (Google), or any other of the buzzwords we use today. Facebook was still restricted to college students. There were few smart phones, and most students still had to find a wifi hotspot to access the internet.

That world seems ancient to me now. I was telling a colleague recently: You can’t really go back to school for this stuff. This is what we live; it changes and moves so much that if we were to go to grad school and study it, it would be irrelevant in five years. Our attention spans have been chopped into tiny pieces, making it impossible for us to appreciate one form of media for any substantial amount of time.

This is why I’ve started and stopped so many blogs. I share media and events on Facebook, use Twitter to react and track trending topics, make professional connections on LinkedIn, and if I’m feeling particularly risky, I post a video on YouTube. I had my resume here at amylavergne.com, but it never changed (unless you were checking this page in early 2009, when, during a nine-month job search, my site changed looks more often than Hollywood). I was scattered.

Catholic 20-Somethings website

Now, you see a bit of a re-vamping of my website. It’s inspired by the Catholic 20-Somethings website, which is built using WordPress and super-easy to maintain. I’ve been editing its blog and learned the ins and outs of how it works.

This is a chance for me to get my mind back. It’s a backlash against the roller coaster we call the internet. It’s a chance to center myself, to refine my communication, to present myself to the world with a single focus and one place to house it all.

Let’s hope I keep that in mind.

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